Online Briefing Form
 
This briefing form is to be completed in advance by the client's project manager.
Company Name:
Division / Department:
Contact Name:
Position:
Phone:
Email:
PART ONE:  YOUR KEY MOTIVES FOR COACHING
1. What is/are the principle aim(s) of media coaching?
2. What specifically do you want participants to get out of the coaching session(s)?
PART TWO:  DETERMINING YOUR NEEDS/LEVEL
1. How will skilled media spokepeople add value to your organisation?
2. Do you have a specific event coming up for which you need to prepare? 
Please specify the event and timing
3. Is this media coaching part of ongoing professional development for participants? 
Please specify
4. Are you anticipating any difficult issues that may attract aggressive media inquiry in the near future? 
Please specify
5. How many people do you believe will require training?
6. How much time is your team able to invest in this coaching activity?
PART THREE:  YOUR COMPANY

Which of the following media relations elements are undertaken by your team?

Activity

 Regularly Occasionally N/A
TV Interviews

Press Interviews

Radio Interviews

News Conferences

Handling the media in a crisis situation
(corporate response)

Building media contacts
(media relations)

Generating media coverage
(public relations)

Messaging
(pinpointing the most persuasive thing to say)

Steering
(making your message count)

Aggression
(handling aggressive interviews)

PART FOUR:  PARTICIPANT ASSESSMENT

Please list the names of the participants along with your personal assessment of their skill level in handling media interviews and/or managing media.  While personal evaluation forms will be completed by each participant, it is useful for us to have an objective evaluation of individual skills.

Participant Name

 High Skill Medium Skill Low Skill

PART FIVE:  LOCATION

Coaching is best done away from the distractions of the office whenever possible.  However, we can coach you at your place or ours.  Please let us know your preference by ticking your preferred location.

Your preferred location

 Tick
Your premises - training room or boardroom

Level 1, 133 Alexander St, Crows Nest (1 - 4 people)

Level 1, 151 Clarence St, Sydney (1 - 6 people)

Level 38, Citicorp Centre, 3 Park Street, Sydney (6 or more people)

Level 20, Darling Park Centre, 201 Sussex St, Sydney (6 or more people)

Please add any additional comments that may be helpful