Nutrition Science and Functional Food

Reed Weir Communications' Nutrition and Functional Food division operates in the area of health and nutrition with an emphasis on nutraceuticals, functional foods, innovative ingredients and food products designed to enhance the health and well-being of Australians.

The division is focussed on foods and ingredients marketed on the basis of their benefit for the consumer, backed with claims based on scientific evidence and providing genuine health outcomes. 

In a world where obesity, diabetes, heart disease and the ageing population are a growing focus for government, healthcare professionals and the consumer, any food marketer who isn't shifting their focus towards products with health and nutritional benefits probably isn't serious about their job.

Reed Weir is committed to working with industry groups, marketers, manufacturers, food companies, food scientists and researchers - both high profile and emerging - at the leading edge of the health food innovation explosion.

Our experience in the area of nutrition science and functional foods is second to none with an in-house team of cross-disciplinary consultants providing a depth of experience in medical marketing and communications, journalism, issues management, product promotion, stakeholder management and advocacy, strategy development and project management.

Innovation for healthy eating and drinking is fast becoming a new national priority, and Reed Weir Communications is working with those who are leading the way.